Where+we+stand?

=Our Belief:= = = Our strong belief in this environmental concern has pushed us to create a campaign, which elaborates on the fact that trillions of cigarette butts are disposed of inappropriately each year; thus urging people to participate in our cause. We have decided to appropriately name our campaign Butt Out.

Our initial step to start up on our campaign is to generously supply public areas with ashtrays. However, these ashtrays are not your ordinary ashtrays; they will be specially designed to resemble our campaign’s logo, for two main reasons. First, the ashtrays will be visually pleasing and hold an environmental theme; therefore they will catch people’s attention, which will result in a higher probability of use compared to regular public ashtrays. The other reason is that it will help advertise our campaign’s logo, making people aware of our cause and encourage them to visit our website.



Creating a campaign, which supplies free products may get costly hence it is important to gather sponsors. We believe that the government will participate in our cause by acting as a sponsor. The reason being, we are doing the public a service by helping to reduce the number one most littered item in the world, cigarette butts. Not only will our campaign benefit from this sponsorship, but so will the government due to less littering.

Another potential supporter we believe will sponsor our campaign are cigarette companies. For decades, people have criticized cigarette-manufacturing companies, such as Marlboro and Camel for the harm they have brought to the world, for both health reasons and for environmental reasons. Therefore by participating in our campaign, they have a chance to shed some positive light on themselves, something that is crucial for them in current days. An example of this has be seen in past concerning the auto-motor industry. Car manufacturing giants such as Toyota and Honda had been criticized in the past for being responsible for the millions of CO2 emissions from cars, which has drastically effected the environment. They reacted by releasing Hybrid cars that are a lot more eco-friendly and have been praised by the public for this achievement.

Since it is not possible to stop the littering of cigarette butts by a 100%, a second action has been taken by our campaign to preserve the environment. Traditional cigarettes, which are currently being used, can take up to five years to decompose due to the chemical they hold, cellulose acetate. However, if the cellulose acetate is replaced by starch, decomposing time can be drastically reduced from 5 years to 3 months. Not only do these filters help the environment, but due to the replacement of cellulose acetate with starch, the risk of cancer is also reduced; which may attract cigarette companies as sponsors. We plan to spread this campaign idea by posting ads on our ashtrays and our campaign website.