Campaign



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Our goal is increase the awareness of our BUTT OUT campaign movement. We believe that building an online community that allows our supporters to communicate and be socially active in our ButtOut Movement is the key success to our campaign. One of our tactics to promote our campaign is using the power of social networking sites to spread the word of our movement. Not only do we want our message to be carried out across the world, but we encourage people to start and promote their our individual campaigns. We hope to inspire others to be socially active about our cause and message to society. We encourage and support any individuals who want to be active in our ButtOut movement. Thus, we've created a Facebook Group to allow creative ideas that will help our cause to making the world a greener and cleaner place.

For our campaign we focused on trying to bring awareness towards the issue of cigarette litter. For the first week we observed our target market in their own environment (smokers at Sheridan College). We looked the amount of smokers before and after class (Tuesday March 16- Thursday March 18) that littered their cigarettes. Over 80% of the smokers irresponsibly disposed their cigarettes onto the floor without even looking for an ash tray. The following week (Tuesday March 23- Thursday March 25), our group promoted our campaign "Butt Out" to smokers at Sheridan college. We handed out informative brochures on the issue of cigarette litter and its effects on the environment and there was a 45% decrease in the amount of smokers that littered. Through out observations it is evident with the proper influence, smokers are more than willing to support this issue and that limited the amount of cigarette litter outside of Sheridan is possible with the proper persuasion.